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- As a venue for jewellery entrepreneurs from Asia region to congregate in order to enhance economic and trade cooperation especially within creative jewellery industry.
- As a means for information and knowledge exchange among entrepreneurs in creative jewellery industry within Asia region.
- As a conduit for jewellery retailers, distributors, and wholesalers to meet together at one place.
- As a medium to introduce latest design, trend, and technology of jewellery and its accessories by business owners.
- As a tool for promoting to developing brand awareness.
- As a means for small and medium enterprises (SME) to showcase their products.
- As a benchmark for the development of jewellery industry and its related industry in Indonesia.